Under president Jack Kennedy in 1961, there were made extremely few improvements to black peoples, and anything that had to do with politic. The most valued african-american man in The White House, at that time was a man called George Thomas. And his only job was to lay out clothes in the morning!
So black peoples rights has taken a giant leap, when representing Obama as president. But what is noteworthy is that he hasn't spoken much about the struggle for black equality. If you're going through speeches you wouldn't find much mentioning of the civil rights era.
And here Obama figured out a important paradox;
To become a history-defying candidate, he has been something of a history-denying figure.
Obama introduced a technically perfect ground campaign. With a combination of expertise and a huge amount of money, he did a campaign that lead him the whole way to the most powerful job in the world.
For the first time ever in American history, the federal fundings was rejected and the financial limits that followed.
The money contribution in the election campaign is structured as followed: Every president candidate have the right to recieve a huge federal funding from the state. The downside of recieving this funding is, that you will not be able to get private donations. So if you accept this funding, there is a limit in how much money you can earn, to spend on the campaign.
And Barack Obama got A LOT of money from private fundings. Getting people to donate via an innovative internet fundraising system. About 3 million donaters donated about 650 million dollars! Thats more than both presidents from 2004's amount of money combined.